You have a brand. How does it support your corporate strategy? Do you have systems in place to support your brand? Are your human resources and information systems properly aligned with your brand strategy to achieve maximum effectiveness and maximum results? Does your brand appeal to your target customers? Does your marketing plan emphasize your brand? Do you need an adversting campaign to promote your brand? What is your customer value proposition?
Atlantic Ridge professionals, working with our affiliates, will ask the right questions - then find the right answers. Your brand will be aligned with your corporate strategy. This integrative approach - viewing your brand as one element of a fully-integrated and fully-aligned corporate strategy is exactly what you need to achieve superior results.
Brand Development Examples
This document is taken from a recent project that focused on creating a brand platform for an e-commerce portal. It was written and prepared jointly by Atlantic Ridge professionals and our affiliate, Q Ltd.. WeCX Brand Guidelines.